As business owners, we are constantly spending money and time on marketing and advertising campaigns to get more clients and promote our brand. But which marketing methods work best for us? Find out using our free Marketing ROI calculator.
We all know that the more people know about you, the more likely they are to buy from you. But how much is it worth to get them through your door? And how do we compare our marketing efforts against each other?
The answer lies in the return on investment (ROI) of each campaign you run. The ROI calculator allows you to enter the costs and revenues associated with different campaigns so that you can see which ones are bringing in the most bang for their buck.
Simply add up all of your costs for a particular campaign (such as Facebook ads or Google AdWords), then add up all of your revenue from that campaign (such as sales or leads). Then enter this information into the calculator, and voila! The ROI calculator will show you exactly how much each campaign has cost you—and what kind of return it’s given you so far.
If you’re a business owner, you know that marketing is an essential part of your business. But it can be hard to know whether your marketing campaigns are actually working—or if they’re just a waste of money.
John Wannamaker, a very successful US merchant and marketing pioneer is famously quoted as saying.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wannamaker (1838-1922)
Wannamaker was right—a lot of the money you spend on advertising is wasted.
Fortunately, with digital marketing, it is much easier to track our marketing successes and failure than it was in Wannamaker’s day. Coupling digital marketing with our ROI calculator will help you find out what percentage of your advertising is wasted so that you can prune the non-performing marketing campaigns and reinvest the budget into campaigns that generate a profit.
If the ROI calculator shows you need to improve your digital marketing, but aren’t sure where to start, we’re here to help.
We know that it can be difficult to determine what’s working and what isn’t when it comes to your campaigns—especially if you don’t have the right tools or knowledge. That’s why we offer a variety of services, including:
- Our Digital Marketing Basics online course
- Analyzing your current digital marketing program and suggesting improvements
- Developing a digital marketing plan for you
- Training on how to track your digital marketing campaigns
- Coaching you or your team on how to succeed with digital marketing
- Setting up and running test digital marketing campaigns for you
Set up a free consultation with us today and stop wasting time and money on your marketing.