When people ask me what the most powerful digital marketing method is, I always answer “content marketing.”
What is Content Marketing?
Content marketing is a strategic approach to creating and distributing valuable content to attract and engage a clearly defined audience with the goal of driving profitable customer action.
This content can include:
- articles and blog posts
- videos (think YouTube)
- podcasts
- quizzes and polls
- guides and “how-tos”
- online courses
- live streams
- microcontent such as memes and social media posts
The Secret: Give People What They Are Looking For!
Let’s face it. No one searches in Google to see ads! When people search, they are searching for content.
So when you implement a content strategy, you are working WITH Google and giving people what they are really looking for instead of drowning them in sales pitches.
Content Marketing is OmniChannel
The best part about this type of marketing is that it’s not just a single tactic—it’s an ongoing, multi-channel communications plan that leverages everything from blogs and social media to ebooks, videos, and more.
And because it works across multiple channels, you don’t have to be a master of all trades in order to create effective content. You can outsource some of the work if necessary (like writing or video production) while you focus on other areas like editing or graphics. And because there are so many different types of content available for distribution, each one has its own unique value proposition—which means it’s easy to get started!
Cost Effective with Easy Entry
There’s a lot to love about content marketing. For one thing, it’s very cost-effective. You can get started with just your computer or laptop and smartphone camera, and you don’t need to spend a fortune on fancy equipment or software. Content is also incredibly flexible—you can write blog posts, make videos, create infographics… whatever your brand needs!
Building Trust by Being Authentic
If you’re looking to build trust and credibility, content marketing is the way to go.
When you’re publishing valuable content on a regular basis, you can position yourself as an expert and build trust over time.
Once this trust is built, your fans will be clamoring to buy from you.
Content Marketing Works WITH Other Techniques
Content marketing is a powerful way to build trust with your customers, attract new people to your business, and drive sales. But it’s not just a standalone technique. It’s the foundation for many other digital marketing techniques that can help you get more leads and close more deals.
You can use this kind of marketing to:
*Create landing pages that convert visitors into leads
*Build an email list so you can reach out to customers when you have something new to offer them
*Write blog posts about the latest news in your industry (or how-to posts that answer customer questions)
*Promote your podcast by sending out links to episodes via email or social media
*Write reviews of products or services that your target audience might be interested in purchasing from you
*Use YouTube as a platform for video content (that includes product demonstrations and testimonials from happy customers)
Content Marketing Help
If you’re new to content marketing, we have lots of ways to help.
- Live training sessions. Learn how to do your own content marketing by taking a live workshop from Captain Time.
- One-on-one coaching. Live coaching with Captain Time semi-monthly or weekly.
- Online courses. If you love self-learning, our Digital Marketing Basics online course is a great way to learn about the world of content marketing. Access 24/7 and work at your own pace.
- Content marketing packages. If you want out outsource your content marketing, our team can create articles, polls, quizzes, memes, videos, and podcasts for you and take care of the keyword research and search engine optimization
Reach out – we’d love to help!
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